Privacy Policy

Last Updated: May 20, 2024

Magpie Literacy (“we”) aims to live in a world where every person can read. We want to develop a tech-enabled, integrated reading product that ensures all students get access to high-quality tools to build their foundational reading skills. This Privacy Notice is meant to help you understand how we collect, use and share the information you provide to us when you visit (the “Site“). This Privacy Notice only applies to data collected on the Site. Magpie is a project of Cambiar Education, a 501c3 Public Benefit Corporation. We are committed to protecting your privacy. This Privacy Notice explains the types of information we collect when you use our services. It also explains how we will use, disclose, and protect your information. This Privacy Notice applies to all content on the Site. 

1. Types of Information We Collect

We collect Personal Information and collect certain usage information (including via cookies) through the through the Site as further described below.

1a. Information You Provide to Us

i. You may choose voluntarily to provide certain Personal Information (as defined in this Privacy Notice) to us. “Personal Information” is any information that can be used to identify you, including but by no means limited to name, address, email address, physical address, or phone number. For example, you may decide to share your name and email address with us to register for one of our mailing lists. We will collect your Personal Information through this Site if you provide that information to us by filling out a form on the Site that requests such information. We will not ask you to provide any sensitive Personal Information (e.g., Social Security numbers) through this Site, through a form on this Site or otherwise, and we ask that you not use this Site to send us any sensitive Personal Information.

ii. When you send us an email message to any Magpie email address published on our Site, we retain the content of your message, your email address, and any information you provide to us, such as your name, your company, your contact preferences, and any response we send back to you. This helps us manage any follow-up questions you may have, measure how effectively we address your concerns, and improve the Site. Subject to your right to opt out of communications described in Section 4 below, any information retained would be used to assure the delivery of the information you requested, to optimize your experience and enhance the quality of the time you spend with us online, and to tailor personalized communications to you in the future.

1b. Information Collected Automatically

i. Like most web-based services, we (or our service providers) may automatically collect information from your browser or your device when you use the Site. For example, this could include the frequency and duration of your use of the Site, or the IP Address through which you access the Site.

ii. Cookies are pieces of information that are transferred to the hard drive on your computer or other electronic devices for record-keeping purposes, like keeping you logged in to your account. These cookies or similar technologies may identify your browser, device, Internet Protocol (IP) address, unique device identifier, device attributes, location, language, and possibly the date and time you accessed our Site. Ultimately, these cookies and similar technologies allow websites to remember important information that will make your use of the website more convenient. You can use the options in your web browser to notify you when you receive a cookie or you may change your cookie preferences in your internet browser or with third parties. You can control and/or delete cookies used by our Site at any time; however, without some cookies and similar technologies, aspects or all of the Site may not be able to work.

iii. We do not, nor do we allow third parties to, track our users across third-party websites over time.

iv. As part of our commitment to providing a secure and efficient service, we may utilize third party service providers for services such as infrastructure, analytics, security, speech recognition, and customer service (“Service Providers”). We only disclose Personal Information to Service Providers as needed to support the Site. Our service providers are required to maintain confidentiality, use reasonable security practices, to use information only for our stated purpose, to prevent disclosure of the information to unauthorized parties, and to abide by applicable laws and regulations.

1c. Information Received from Third-Party Sources

i. We do not receive any information about any person using the Site from any third party sources.

2. How We Use and Share the Information We Collect

i. Personal information that we collect for a particular purpose will be saved and used only for that purpose unless you have agreed to allow us to use it for some other purpose.

ii. You are in control of the Personal Information that you provide to us. You can review, revise, or delete your Personal Information as described below.

iii. We may use your email address to send you other communications relating to Magpie and our Site. You may unsubscribe from these other communications at any time.

iv. We may use aggregated, anonymized program information to improve and demonstrate the efficacy of our Site.

v. We may use Site information to test new applications or services. This may mean that we partner with third-party researchers or application developers.

vi. We do not share any Personal Information collected via the Site with third parties other than our service providers and partner organizations, who are contractually obligated to maintain confidentiality and security.

vii. We will not sell, rent, or otherwise share your Personal Information for a commercial purpose.

viii. Like all web sites, we are obligated to respond to legal requests for data (e.g., a subpoena or other legal request). To date, we have not received, or had to comply with, any legal requests for data. Where appropriate, we may notify users about the legal requests, unless (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law; (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon Magpie, or its users. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact where appropriate and where we determine in good faith that we are no longer prevented from doing so.

ix. We may be required to share information with law enforcement or other third parties when compelled to do so by court order or other legal process, to comply with statutes or regulations, to enforce our Terms of Use or contractual agreements, or if we believe in good faith that the disclosure is necessary to protect the rights, property or personal safety of our users.

x. If we sell, divest or transfer our business, we will not transfer Personal Information of our customers unless the new owner intends to maintain and provide the Site as a going concern, and provided that the new owner has agreed to data privacy standards no less stringent than our own.

3. Advertising

i. From time to time, the Magpie team may communicate with individuals who have opted in to receiving communications about new products or features or other educational products or services. If you do not want to be on our mailing lists, you can opt-out anytime by updating your preferences. You may update your preferences or request to unsubscribe from our mailing lists by using the “Update Your Preferences” or “Unsubscribe From This List” links at the bottom of emails from Magpie.

4. Your Rights

i. If you would like to know what Personal Information we have collected about you, modify any Personal Information you have provided to us, or have us no longer use this information, please contact

5. Security and Data Retention

i. In circumstances where Personal Information is collected, we restrict access to Personal Information to authorized Magpie administrators, agents or independent contractors who need to know that information in order to process it for us, and who are subject to strict confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

ii. We make concerted good faith efforts to maintain the security of all of the information we hold, including using commercially reasonable information security safeguards to protect our Site against risks of loss, unauthorized access, destruction, misuse, modification, or inadvertent or improper disclosure of data. However, no information system can be 100% secure. We comply with all applicable laws governing our obligations to report any suspected data incident.

6. Children

This Site is not directed toward individuals under the age of eighteen (18), and we request that such individuals do not provide Personal Information. Additionally, we do not knowingly collect or maintain Personal Information from anyone under the age of 18 through the Site. If we become aware that anyone under the age of 18 has provided us with Personal Information through the Site, then we will delete this information from our files.

If you are the parent or legal guardian of a person under the age of 18 who you believe has provided Personal Information through participation in a Magpie research program, such Personal Information is not governed by this policy, but under the operative policies of the program. Please contact the Magpie representative associated with the project if you have questions regarding such Personal Information.

7. Other Agreements, Changes, and Updates

i. We may revise this Privacy Notice from time to time. When we update our Privacy Notice, we will create a banner over the home page of our site that notifies people that the privacy notice has been updated. Additionally, you can see when the last update was by looking at the “Last Updated” date at the top of this page.

ii. In addition to this Privacy Notice, your rights and obligations concerning our Site are governed by the Terms of Use and other applicable policies, guidelines, and requirements, such as a contractual agreement with the school. When you use our Site, please review each agreement carefully, as you must agree to be bound by each such agreement before you may use the Site 

8. Contact Us 

i. Magpie welcomes your comments regarding this Privacy Notice. If you have any questions about this Privacy Notice, please contact us: